Margaret Duffy is a professor of Strategic Communication at the Missouri School of Journalism. She is also the Executive Director of the Novak Leadership Institute. The institute offers an innovative approach to leadership education uniquely rooted in the principles of strategic communication and advertising. Dr. Duffy is the founder and Executive Director of MOJO Ad™, a student-staffed advertising agency specializing in the Youth and Young Adult market (YAYA™) serving national clients such as AOL, Redbox, Hallmark, and U.S. Bank. As an award winning scholar, author and consultant, Margaret Duffy conducts research and advises media organizations around the world.