Today’s guest is Jonathan Blum. Jonathan is a self professed workaholic and entrepreneur, whose accomplished career reflects his tremendous energy, creativity and tactical leadership. He served in the Carter White House, working directly for the president. He spent time in Asia working for Ogilvy and Mather public affairs as the Asia Pacific regional director. He finally landed at YUM brands and served as the Senior Vice President, Chief Public Affairs & Global Nutrition Officer, and took the restaurant company’s profile to new height’s over a 23 year career. He is the creator of the largest April fools joke in Public Affairs history and even started his own brewery called Bad Martha Beer.