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Under Creed’s leadership, Yum! Brands successfully completed the separation of Yum! China as an independent and powerful growth company. Creed has more than 40 years of extensive experience in marketing and operations with leading packaged goods and restaurant brands. He is responsible for leading the Company’s overarching strategies, structure, people development and culture that will drive sales and profitability at all of its businesses worldwide.
Creed has held various roles with the Company including President and CEO of Taco Bell and Chief Operating Officer for Yum! Brands. He also spent seven years in leadership positions in the Company’s successful Australia business, including Chief Marketing Officer for KFC, Pizza Hut and Taco Bell Australia. Before joining the Company, Creed spent 17 years at Unilever in various leadership roles in Sydney, London and New York.
Creed is Chairman of the Yum! Brands Foundation and serves on the Board of Directors of the Whirlpool Corporation. He is also a member of The Business Council and the American Society of Corporate Executives (ASCE). He previously served on the Board of IGT (2010-2015) and the UCLA Board of Visitors (2012-2016). He earned a business degree from Queensland University of Technology (QUT) in Brisbane, Australia, was named the 2014 QUT Alumnus of the Year and currently serves as President of the QUT Foundation.
The customer experience will never exceed the team member experience. If you don’t look after your team members, how can you expect them to deliver a superior customer experience?
Are there other ingredients necessary to create a great customer experience?
How does diversity add value to an organization or team?