Last week David and I were talking about how to build a great culture. He said, “Robert one word … recognition”. As background, he was the 17-year CEO of Yum! Brands and actually founding CEO where he had 1.4 million associates through brands like KFC, Pizza Hut and Taco Bell. David has a unique perspective on managing and elevating large scale global cultures through recognition. More recently he wrote a riveting book, O Great One, which is a business fable about the specifics of building recognition. LISTEN to the INTERVIEW.